“We are very excited to be sponsoring Nolcha Fashion Week,” said Tim Ferris Founder of Blue Ridge Distilling Co., Inc “Rolling out Defiant Whisky in NY on February 1st and February 10th being introduced at Nolcha during New York Fashion Week is a spectacular combination for our brand.”

Guests will be able to enjoy Defiant Whisky throughout Nolcha Fashion Week: New York specifically at the dedicated bar before and after the runway shows held at Pier 59^th showcasing independent fashion designers from around the globe.

Arthur Mandel, Nolcha Fashion Week Co-Founder comments: “We welcome Defiant Whisky to Nolcha Fashion Week and are excited to share their smooth blend with our guests. We look forward to engaging and establishing a personal relationship for Defiant Whisky with fashion’s most avid influencers and trendsetters.”

This season’s events will run February 10^th-13^th, 2014, including individual and collective runway presentations, an exclusive bloggers brunch, fashion lounge, networking events and an official fashion week closing party.

For more information, visit: www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or nolcha@AMP3pr.com.